The hotel-within-a-hotel concept is gaining traction, offering guests a secluded and personalized experience within larger properties. Brands like Conrad and Waldorf Astoria have embraced the trend, according to a Travel + Leisure, offering exclusive floors or sections complete with dedicated entrances, private check-ins, and bespoke services. These enclaves cater to luxury travelers seeking the intimacy of a boutique hotel while enjoying the amenities of a larger resort.

In South Florida, two Nichols Architects projects have embraced this concept over the past years: Eden Roc Miami Beach (home to Nobu Hotel), and JW Marriott Marquis (which includes the Hotel Beaux Arts Miami).

According to the article, the trend is here to stay, with guests looking for privacy and the possibility of having “two vacations in one”.

Learn more about this trend at source: This Ultra-exclusive Idea Is on the Rise at High-end Hotels Around the World (travelandleisure.com)