2023 Development Update: Miami, with an eye on Arlo Wynwood – Hospitality Design
The vibrant South Florida city builds on its sophisticated hospitality scene
Words by: Will Speros.
Miami has lived up to its moniker as the Magic City in recent years, and not just because of the immaculate climate. According to the Greater Miami Convention and Visitors Bureau, occupancy rates totaled 67.2 percent across luxury properties in 2022—a boost from 62.5 percent in 2021. ADR also leapt from $521.28 to $564.14 in the same timeframe.
Major European brands are cashing in on the city’s booming hospitality landscape with new openings, including Arlo Wynwood. From behemoths to boutiques, Miami’s beckoning of hotel titans to introduce a new standard for hospitality is nothing short of alchemy.
Arlo Wynwood
Another New York studio leaving its signature on Miami are Nichols Architects with interiors by Meyer Davis, which crafted the Arlo Wynwood, the first hotel in Miami’s street art mecca. The preeminent creative haven and its industrial backdrop were obvious muses for an organic-meets-modern approach. “Our design language for Arlo Wynwood draws on the bold and curated artistic nature of the neighborhood—looking at the design experience that can be created when it collides with the clean lines of contemporary architecture,” says senior project manager Eric Appel. “Arlo Wynwood redefines a relaxed sense of contemporary urban luxury. The design embraces the perfectly balanced tension between the natural and the man-made.”
Warm, earthy materials are juxtaposed with contemporary finishes and vivid accents that permeate its understated richness. Beyond a slew of buzzy social areas like a third-floor cocktail lounge or the convivial pool, bar, and café on the rooftop, 217 accommodations convey coziness against a white oak backdrop. In contrast to the vibrant exterior murals created by Miami artist Hoxxoh and MILAGROS Collective, “we wanted to provide a very calming, organic, and fresh escape to guests within their rooms,” adds associate and senior design leader Shannon Senyk. “The neighborhood is very energetic, and the guestrooms were intended to serve as a bit of a refuge.”
Vibrant murals enliven Arlo’s clean, contemporary architecture by Nichols Architects. Photo courtesy Arlo Hotels
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