Mon Jun 22 2020
Turnberry Resort targets ‘staycationers’ at NBWW designed JW Marriott in Miami
NBWW designed JW Marriott Turnberry Resort & Spa in Aventura shifted focus upon reopening in the midst of the Covid-19 pandemic. By Matthew Arrojas The 685-room hotel and country club, which temporarily closed March 23, reopened June 1. VP and Managing Director Jeffrey Klein told the Business Journal the hotel pivoted from marketing to group and corporate travelers and is now targeting “staycationers” and in-state travelers. Prior to the outbreak, about 60% of the guests were corporate travelers staying in…