Since the COVID-19 social distancing measures began, our experience of architecture has been largely reduced to life within our homes. However, the inability to see and visit architecture in person has not dampened our desire to engage with these spaces. Thankfully, institutions such as the Frank Lloyd Wright Building Conservancy have organized virtual tours of the architect’s famed historic sites for would-be visitors. Even Burning Man—the annual festival in Nevada’s Black Rock Desert known for its mind-bending architecture and community—will offer online revelry for its Burner community.

While architects and designers are already accustomed to using sophisticated renderings to convey their design intentions, the real estate industry is now forced to provide clients with virtual approximations via visualization tools as substitutions for the in-person experience.

One company suited for this transition is Denver-based real estate photography business Virtuance. The company offers an artificial intelligence platform that combines professional photographs and more than 25 enhancement algorithms using high dynamic range (HDR) composites to deliver a close approximation of their subject matter to an in-person experience. According to the company, these images receive twice the number of clicks compared with professional images alone, leading to more rapid sales.