Pharrell Williams, who conceptualized this new Miami hotel with David Grutman and developer Eric Birnbaum, described it as “like being in a Wes Anderson film.” AD100 designer Ken Fulk lent his magic touch to the property, which comprises a lobby lounge, an expansive pool deck, a restaurant, an outdoor workout area, a recording studio, and 45,000 square feet of retail space—not to mention 266 rooms. Opening in February 2021; thegoodtimehotel.com

The Goodtime Hotel will be David Grutman’s first hotel project. images Gabriel Saunders

The project was designed by architect Morris Adjmi, with NBWW as the Architect of Record.