A new facility for a new era

Set on 22 oceanfront acres and one-and-a-half miles from South Beach and the Art Deco district, the Fontainebleau Miami Beach has long been one of South Florida’s most popular luxury resorts. Frank Sinatra and Lucile Ball were regulars. It has 1,504 guestrooms and suites.

The property has an existing convention center of about 100,000 square feet with capacity for up to 5,000. But this new facility will allow the Fontainebleau to hold multiple events simultaneously.

The expansion is also a signal that Miami is becoming even more of a destination for big events and recognition that Miami is attracting more professionals. Goldfarb says that’s been an important market segment for the hotel and though the year started off strong, it usually slows in the summer.

“We wanted to be able to bring in more social and corporate events than our current facilities allow,” said Goldfarb. “These are things we need to handle new business.”

The Coastal Convention Center was designed by Miami-based Nichols Architects. Jeffrey Beers International did the interior design. It will also include a grand staircase that pays homage to the Fontainebleau Miami Beach’s Stairway to Nowhere.

Read on at source: This luxurious Miami Beach hotel is opening a new space for extravagant events (miamiherald.com)

Visit the Convention Center’s website: Coastal Convention Center | Fontainebleau Miami Beach