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apple debuts new products, including video portrait mode for iPhones – designboom

APPLE KEYNOTE 2021 BIGGEST ANNOUNCEMENTS

apple’s third 2021 keynote event took place yesterday, seeing the tech giant unveil several new products including the iPhone 13, the new generation iPad, the iPad mini and the apple watch series 7. unfortunately, the AirPods 3 were missing, but it gives us hope they will be launched in the upcoming fall event.

if you missed the event, you can check it out on the video above, or continue reading as we dissect apple’s new products.

iPhone 13 Pro
iPhone 13 Pro

IPHONE 13 PRO AND IPHONE 13 PRO MAX

apple introduced the iPhone 13 pro and iPhone 13 pro max, with both models featuring an all-new super retina XDR display with ProMotion. the pro camera system has gotten its biggest advancement ever with new ultra wide, wide, and telephoto cameras powered by an A15 bionic. new computation photography features like photographic styles allow for the personalization of images in the camera app. both models now include night mode in both cameras.

portrait mode is now available for video too with the newly-added cinematic mode. depth-of-field transitions, macro video, time-lapse, slow-mo, and better low-light performance are now included. both models also offer end-to-end pro workflows in dolby vision, and for the first time, ProRes, only available on iPhone.

new ultra wide, wide, and telephoto cameras
new ultra wide, wide, and telephoto cameras

the iPhone 13 pro and iPhone 13 pro max will be available in four finishes, including graphite, gold, silver, and the all-new sierra blue. pre-orders begin friday, september 17, with availability beginning friday, september 24.

iPhone 13 pro and iPhone 13 pro max make up our most pro iPhone lineup ever with the biggest advancement for our camera system, the best battery life ever in an iPhone, and the fastest performance of any smartphone, setting a new standard for iPhone and enabling incredible experiences never before possible,’ said greg joswiak, apple’s senior vice president of worldwide marketing. ‘the new pro camera system offers even more pro photography capabilities like improved telephoto zoom, macro photography, photographic styles, cinematic mode, as well as ProRes and dolby vision video. the super retina XDR display with ProMotion is our best display ever; it intelligently responds to the content on your screen, offers fantastic graphics performance, and is perfect for any viewing experience.’

portrait mode is now available for video
portrait mode is now available for video

IPHONE 13 AND IPHONE 13 MINI

the new iPhone 13 and iPhone 13 mini boasts sleek flat edges in five new colors. both models feature major innovations, including the most advanced dual-camera system ever on iPhone — with a new wide camera with bigger pixels and sensor-shift optical image stabilization (OIS) offering improvements in low-light photos and videos, a new way to personalize the camera with photographic styles, and cinematic mode, which brings a new dimension to video storytelling.

Read on and watch keynote here >>> Source: designboom apple debuts new products, including video portrait mode for iPhones

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